Interview with an airline or airline supplier sales/marketing employee.

Conduct a 15 to 30 minute interview with an airline or airline supplier sales/marketing employee. The interview can be conducted in person, over the phone, through a cyber chat or Skype. The person you choose to interview must be in sales or marketing, those in other positions such as flight operations, baggage, maintenance, etc., are not acceptable. Examples: an employee selling freight, ticket sales agents, marketing communications, pricing analyst, and a marketing executive.
The purpose of the interview is to learn more about their job and to better understand the rewards and challenges of their sales/marketing position. Although there is no set script or questions for this assignment, it is suggested that you investigate their tenure in their current sales/marketing position, what they like about their job, what they don’t like about their job. How the marketing decisions and polices they make affect other departments and functions within their company. It is important to be creative in formulating your questions so that you can learn more about aviation marketing as a potential career.

Sample Solution

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