This class name is Digital Branding
I atatched Example
Select an industry (i.e. fashion retailer, travel & hospitality, automotive, health and wellness, etc…) to develop a comprehensive digital branding plan for a fictitious business you will need to create. It may be a product or service, business to consumer or business to business. Ideally, the company should have e-commerce as its primary source of revenue, but it may also have a retail location too.
I did the above part and I selected: House Home Holding (attached)
The goal of this project is for you to go through the process of creating a digital branding marketing plan; therefore, all of the following digital branding activities must be included:
Table of Contents
Your Digital Branding Plan Goals – (Think Broad)
Your Digital Branding Plan Objectives – (Think S.M.A.R.T.)
List the different strategies you will execute to accomplish your goals and objectives. Hint, they must include what we discussed in class!
Provide a brand positioning statement for the company
Provide a value proposition statement for the company
User Journey Mapping
Create a user journey statement/map for the business
Create a user journey timeline
Provide the tactics and content strategy for each touchpoint
Describe your key performance indicators
Provide the tools you will use to measure and describe what you’ll measure, and why.
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