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Once the Professional Conference Organizer (PCO) has determined the objectives for a meeting, the next important task is to select the destination. This is the general location of the event. It does not include selecting the facility and additional sites.
According to the Convention Industry Council, destination is the third most important factor in the initial planning process (behind knowing the audience, and meeting objectives).
You have been asked to plan a 50-year anniversary celebration and meeting for 1000 employees of a well-known consumer food products company located in Kansas City. In the past they have held their previous conventions in: Chicago, New York, Los Angeles, and Las Vegas in the U.S. This year they are looking to go somewhere new.
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